As seen in

Made from
rescued food

  • My Skin Feels rescued Tomato ketchup waste on a blue background

    Tomato Ketchup

  •

    Breakfast Oats

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    Orange Juice

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    Olive Oil
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Our Sustainable Skincare Products

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  • My Skin Feels 100% text on a purple background
  • My Skin Feels Rescued Food text on a purple background
  • My Skin Feels Recycled Water text on a purple background
  • My Skin Feels Natural Ingredients text on a purple background
  • My Skin Feels Cruelty Free text on a purple background
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  • Before After

    'OMG! The moisturiser cleared my eczema in 3 days! My hands haven't looked or felt this good in months! 3 days!'
    -

    Victoria

  • Before After

    'I've been using it on my little girl (3) who had a sore flare up on her feet and it has all but disappeared in 24 hours. She said her feet are no longer stinging, so I'm really impressed with that!'

    -

    Zoe

  • Before After

    'Love the cream so much. Really soothing. I couldn’t get rid of this sore patch of dermatitis on my face. Bought some My Skin Feels moisturiser at an event and a week later...' 

    -

    Anna

  • Before After

    'Since using a touch of moisturiser behind each ear at bedtime we've seen a remarkable difference in no time. Her sore ears began healing and most importantly my daughter wasn’t upset anymore.'

    -

    Lydia

  • 'I have been using your moisturiser every day. IT IS AMAZING!! No stinging when I put it on. It smells lovely, I adore how quick it is to settle into my skin, no greasy ‘sun cream’ feeling… This has been a game changer.'

    -

    Dan

  • 'Your cream is like a MIRACLE! I have tried steroid creams/alternative creams/sunbeds and more for my eczema and I have NEVER known a cream like yours – you can see it healing the eczema before your eyes!'

    -

    Lorna

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We're making waves

We were created out of a passion for doing things a little differently.

We believe skincare should make you feel good without any cost to the planet. Here, our founder Danielle shares our story and our mission that's been almost 15 years in the making.

Born by the beach 

Born by the beach in sunny Brighton, we’ve spent hours watching the waves go by. It’s this constant connection with Mother Nature and the importance of protecting her resources that inspired our planet-friendly skincare.

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My Skin Feels hand holding a bag or oranges against a sunset on Brighton Beach

Finding beauty in waste

We think food waste needs a re-brand. We rescue our ingredients including the by-products of tomato ketchup, olive oil, breakfast oats and orange juice from Italian food manufacturing, saving them from going in the trash and utilising resources that would otherwise go to waste.

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My Skin Feels Moisturised

We love sensitive skin

Our fermented, rescued food formulas help to restore your skin's microbiota back to neutral. Over 99% natural, vegan, fragrance free and dermatologically tested for sensitive and eczema prone skin, this is skincare for the whole family.

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Our Products

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News to make you feel good

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  • DOUBLE Award Winners! Fashion & Beauty StartUp of the Year - SouthEast & UK!

    DOUBLE Award Winners! Fashion & Beauty StartUp ...

    The UK StartUp Awards were created to highlight the success of start-ups across the UK and to celebrate the achievements of entrepreneurs in all sectors of the economy. And boy...

    DOUBLE Award Winners! Fashion & Beauty StartUp ...

    The UK StartUp Awards were created to highlight the success of start-ups across the UK and to celebrate the achievements of entrepreneurs in all sectors of the economy. And boy...

  • How to Recycle our Sustainable Skincare

    How to Recycle our Sustainable Skincare

    “I once dated a guy who didn’t recycle… it was the biggest ick ever!” 🤮 Our founder couldn’t be more right, how hard is it to recycle!? Our ancestors have...

    How to Recycle our Sustainable Skincare

    “I once dated a guy who didn’t recycle… it was the biggest ick ever!” 🤮 Our founder couldn’t be more right, how hard is it to recycle!? Our ancestors have...

  • We're on the Shopify Podcast! 🎙️

    We're on the Shopify Podcast! 🎙️

    Being dyslexic reading has always been that little bit harder for our founder Danielle, so listening became her favourite way to consume content. 🎙️ So, when Shopify reached out to...

    We're on the Shopify Podcast! 🎙️

    Being dyslexic reading has always been that little bit harder for our founder Danielle, so listening became her favourite way to consume content. 🎙️ So, when Shopify reached out to...

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