Bringing a new product into the world means you’ll inevitably end up with waste. We took our time to figure out the best, most eco-friendly way to deliver our products to you.

Here, you can read more about our choices and how we're planning for the future.

My Skin Feels oranges and orange peel on a cream background

Finding beauty in waste

Our mission is simple: to make incredible products using the most sustainable ingredients possible. What truly sets us apart is our unique blend of natural and organic rescued food.

We take by-products from organic Italian food manufacturing and ferment and extract all the good stuff - that’s what powers our skincare.

Why Italy? When we launched, it was the only viable source. And let’s be honest: Italian food is literally full of sunshine (which means more antioxidants). Plus, given the choice, would you rather have an Italian tomato or a British one?

That said, as our skincare range develops, we’re looking to bring more of our supply chain back to the UK - supporting British farmers and keeping our ingredients closer to home.

Find out more

My Skin Feels natural Face Product swatches on a purple background

Our Ingredients

We are big believers in natural and organic ingredients. Not only are they better for the planet but we believe they are better for your skin too.

Both of our products are over 99% natural. The 0.5% of non-natural ingredients are made up of food grade preservatives - much like you would find in many of your favourite foods at your local organic supermarket.

These ingredients keep our products safe from any pesky microbes and mean you can use them safely on your skin.

My Skin Feels Clean Foaming Face Wash alluminium tube on a cream background

Our Tubes

We went around the houses trying to weigh up the pros and cons of different packaging solutions.

We decided on aluminium with environmentally friendly paint due to its infinitely recyclable properties. It’s lightweight so shipping it produces less emissions compared to glass. And with aluminium, air doesn’t get trapped in the tube as you use it, meaning you get every last drop - no waste here!

My Skin Feels Moisturised hydrating moisturiser alluminium tube on an orange background

We chose to work with a German aluminium tube supplier that focuses on sustainability as an integral part of their business. ISO 50001 energy management certified with plans to go entirely CO2-netural in the next 5 years, our supplier is ahead of the curve when it comes to planning for the future. Plus, it means they can deliver our tubes by truck instead of plane or ship, 750 miles from Europe instead of 4,000 miles from China.

My Skin Feels plastic caps on a cream background

Plastic Caps

It was almost impossible to find a solution to the plastic caps for our first batch of products. We could choose an aluminium lid, but the order quantities were in the thousands, and they were only available from China meaning we would have to ship both the caps and the tubes across the ocean (cargo shipping is one of the biggest planet polluters).

Our flip-top tube caps are made from thinner plastic than traditional screw top caps. Made from recyclable PP Polypropylene Plastic, they can be easily unscrewed and popped in your local recycling bin.

Alternatively, you can collect them and send them back to us (see our FAOs) and we will recycle them for you.

We are working on an alternative solution for our caps which should mean no new plastic is used in the future. 

My Skin Feels Clean Foaming Face Wash box on a blue background

Our Boxes

Our cardboard boxes are made from FSC-certified card and printed with environmentally friendly inks here in the UK.

Designed to minimise waste, we fit our boxes to our products so they’re nice and snug - reducing the amount of card we need to use. 

My Skin Feels Founder Danielle Clementina Close making natural vegan skincare products

Our Factory

Our factory is SEDEX, COSMOS Organic, COSMOS Natural, ISO 227162007 and soon to be B CORP certified.

Based here near our home in Brighton, UK, alongside our fulfilment centre – meaning there’s minimal shipping between the two. 

My Skin Feels Clean Foaming Face Wash in a hand

Our Learnings

Our biggest learning so far, is that nothing is 100% eco-friendly. You have to weigh up the pros and cons of each element and look at the emissions individually to make a decision based on the bigger picture.


Of course, there are still some things to be worked on, the plastic cap included, but if a small start-up can make better choices then why can’t some of the big guys? There's no excuses.

If it does nothing else, we hope that My Skin Feels starts a conversation about how we can all do better in business and most importantly how we can do better for the planet we’re all so lucky to be living on.

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Our sustainable skincare products

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