What is Eczema?

Eczema (also known as atopic dermatitis) is a common skin condition that affects 1 in 5 children and 1 in 10 adults in the UK. 

The symptoms include itchy, dry, cracked and weeping skin and at times the condition can temporarily worsen, known as a flare up. There is no known cure for eczema, but it can be managed by reducing stress, environmental stressors, eliminating certain foods and with the right topical products.

Steroid creams are often prescribed which can be incredibly harsh. They can cause permanent lightening and thinning of the skin. Long term use can trigger TSW (topical steroid withdrawal) as a result of being too reliant on steroids for long term results.

  • Before After


    'OMG! The moisturiser cleared my eczema in 3 days! My hands haven't looked or felt this good in months! 3 days!'

    -

    Victoria

  • Before After


    'I've been using it on my little girl (3) who had a sore flare up on her feet and it has all but disappeared in 24 hours. She said her feet are no longer stinging, so I'm really impressed with that!'

    -

    Zoe

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It's confusing out there!

We see so many customers who have tried everything. All the ‘miracle creams’ out there and we totally get it. It’s hard when there’s a different solution for everyone and when there's a lot of conflicting guidance.

That’s why it’s been so amazing to see how many of you have found our Healthy Hydrating Moisturiser to be super helpful.

We didn’t plan it at all. We designed our award winning moisturiser to be used on your face, to go under makeup, leaving your skin incredibly hydrated, nourished and full of antioxidants. It wasn’t until our customers got in touch that we realised it was doing so many incredible things for eczema-prone skin as well as other skin conditions such as psoriasis, rosacea and acne, so we had to go back to our lab and work out what exactly we had created.

Here’s where our rescued food (aka food waste) ingredients come in…

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  • Before After


    'Love the cream so much. Really soothing. I couldn’t get rid of this sore patch of dermatitis on my face. Bought some My Skin Feels moisturiser at an event and a week later...' 

    -

    Anna

  • Before After


    'Since using a touch of moisturiser behind each ear at bedtime we've seen a remarkable difference in no time. Her sore ears began healing and most importantly my daughter wasn’t upset anymore.'

    -

    Lydia

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Rescued Breakfast Oats

We all know the old wives’ tales of oats being used to soothe eczema. Whether you put them in your bath, make a paste out of them or just make sure they are in every single product you use, oats are an incredible healing natural ingredient.

Where our products differ to other oat-based emollients is thanks to the the unsung hero of the oat plant; the stalk! This is the part that protects the plant as it is growing meaning it’s naturally higher in amino acids and other amazing nutrients.

We rescue the stalk of the oat plant from the organic Breakfast Oat Industry that would otherwise go to waste. We then get to work fermenting them to increase and release x5 the amount of amino acids into a nourishing postbiotic complex that becomes our active ingredient - think of it as oats 2.0!

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  • I have been using your moisturiser every day. IT IS AMAZING!! No stinging when I put it on. It smells lovely, I adore how quick it is to settle into my skin, no greasy ‘sun cream’ feeling… This has been a game changer.

    -

    Dan


  • Your cream is like a MIRACLE! I have tried steroid creams/alternative creams/sunbeds and more for my eczema and I have NEVER known a cream like yours – you can see it healing the eczema before your eyes!

    -

    Lorna

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Fermented Skincare and Your Skin Microbiome

Our unique fermentation process is what helps to break down our food waste and release all of those skin loving ingredients and for eczema, this is what really does the trick.

When you activate our rescued oat stalks you create an ingredient that’s alive and kicking with over 300% more amino acids, antioxidants and most importantly postbiotics to help balance and restore the skin’s microbiota.

A skin microbiome out of balance can be a source of inflammatory skin conditions such as eczema, psoriasis, rosacea and acne. Our magic formula helps to restore the skin's microbiota to get it back to neutral, providing long lasting comfort, hydration and an instantly calming effect. It's an essential tool in your eczema management routine.

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My Skin Feels Moisturised

Our award winning moisturiser is made from an intensely hydrating, emollient blend of natural and organic ingredients, including Organic Shea Butter, Organic Rosehip and our unique mix of fermented rescued food.

Our rescued Breakfast Oats are the heroes of this skin-restoring product. Fermented to release their rich antioxidant, amino acid and postbiotic content, these natural skin soothers help to balance the microbiota, balancing and restoring your skin barrier, reducing dryness and it's suitable for sensitive and eczema-prone skin alongside other inflammatory skin conditions such as psoriasis and acne.

A natural, planet friendly solution, all whilst avoiding steroids and other potentially triggering ingredients. Originally designed to be used on your face, this product can be used as a topical treatment all over from your head to your toes; wherever and whenever you get a flare up or you need a little TLC.

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