What is Eczema?
Eczema (atopic dermatitis) is a common skin condition affecting 1 in 5 children and 1 in 10 adults in the UK. It causes itchy, dry, cracked and sometimes weeping skin, with symptoms often worsening during flare-ups. While there is no cure for eczema, it can be managed by reducing triggers such as stress, environmental factors, certain foods, and using appropriate topical treatments; however long-term steroid cream use can thin and lighten the skin and may lead to topical steroid withdrawal (TSW).
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'Love the cream so much. Really soothing. I couldn’t get rid of this sore patch of dermatitis on my face. Bought some My Skin Feels moisturiser at an event and a week later...'-
Anna
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'Since using a touch of moisturiser behind each ear at bedtime we've seen a remarkable difference in no time. Her sore ears began healing and most importantly my daughter wasn’t upset anymore.'
-Lydia
Rescued Breakfast Oats
Oats have long been used to soothe eczema - from oat baths to oat-based creams - and for good reason. They’re a powerful natural skin soother. What makes our products different is the unsung hero of the oat plant: the stalk. This protective part of the plant is naturally rich in amino acids and skin-loving nutrients.
We rescue oat stalks from the organic breakfast oat industry, where they would otherwise go to waste, and ferment them to unlock up to 5× more amino acids. The result is a nourishing postbiotic complex and our active ingredient - think of it as oats 2.0!
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I have been using your moisturiser every day. IT IS AMAZING!! No stinging when I put it on. It smells lovely, I adore how quick it is to settle into my skin, no greasy ‘sun cream’ feeling… This has been a game changer.
-Dan
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Your cream is like a MIRACLE! I have tried steroid creams/alternative creams/sunbeds and more for my eczema and I have NEVER known a cream like yours – you can see it healing the eczema before your eyes!
-Lorna
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'OMG! The moisturiser cleared my eczema in 3 days! My hands haven't looked or felt this good in months! 3 days!'
-Victoria
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'I've been using it on my little girl (3) who had a sore flare up on her feet and it has all but disappeared in 24 hours. She said her feet are no longer stinging, so I'm really impressed with that!'
-Zoe
My Skin Feels Moisturised
Our award-winning Healthy Hydrating Moisturiser blends intensely hydrating, natural and organic ingredients, including Organic Shea Butter, Organic Rosehip, and our unique fermented rescued food mix. The heroes are our rescued Breakfast Oats, fermented to release antioxidants, amino acids, and postbiotics that help to balance the skin microbiota, restore the skin barrier, and quickly reduce dryness.
Gentle enough for sensitive and eczema-prone skin, it also supports conditions like psoriasis and acne, all while avoiding steroids and common irritants. Originally designed for the face, it can be used head-to-toe wherever your skin needs relief or a little TLC — a natural, planet-friendly solution for long-lasting hydration and comfort.