Born by the beach in sunny Brighton, we’ve spent hours watching the waves go by. From sunrise to sunset, there’s nothing like a dip in the sea to clear your head, wash off the day or, even better kick-start a new one.

It’s this constant reminder of movement, the rise and fall of the sea and knowing that each day is completely different that inspired our feelings-based, planet-loving skincare.

We believe in feelings. Like the waves, we know they come in all shapes and sizes, and we’re ok with that. We don’t think feelings should be over complicated, but we also know how hard it can be to share them. My Skin Feels was born out of a love of listening to your mind and your body, here to help you look after your feelings, one wash at a time.