If you know us, you'll know we absolutely love saunas. We've been part of the sauna community long before they started popping up all over the place, and there's something so special about the way they make you feel - relaxed, reset, energised, and more connected to yourself and the people around you.
That's why we were SO excited to be part of the UK's biggest-ever sauna festival on our very own beach in Brighton this weekend.

More than 20 saunas from across the UK came together for a weekend of sweating, sea swimming, leaf whisking, Aufguss rituals, and plenty of sauna community time. Just look at all these saunas 👇 the day got sunnier, I promise!

We teamed up with Faye from one of our favourite saunas, Saundelic at Hove Lagoon, for a My Skin Feels-themed Aufguss ritual. We handed out our juicy skincare products, paired with uplifting essential oils and some absolute bangers, creating an experience designed to leave everyone feeling refreshed, energised, and oh-so-good.

We even made a body scrub from rescued orange skins - hello new product alert!

I even got to show off our very own custom sauna outfit, made by New Commodity - the same designer behind our recycled beach towels and Vibey Wash Bags. This time, the outfit was crafted from an upcycled dressing gown, and it was such a treat to wear while moving between the saunas and the sea.

The whole weekend was a beautiful reminder of what makes sauna culture so special: the sense of community, connection, wellbeing, and pure joy.

If you didn't make it this year, put it on your list for 2027 - it's an absolute must-do.
And now we're seriously considering opening our very own My Skin Feels sauna and taking it on the road with us...
What do you think? Would you come along and sweat with us? 🔥